THE CHALLENGE:

The client is a green-chemistry brand, but consumers assume eco-friendly = weak efficacy. In the post-pandemic world, the goal was to build a brand positioning and messaging that would resonate with these customers and convince them of what these products truly offered - efficacy that was ALSO planet-friendly.

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THE SOLUTION

KEY MESSAGING:

A new brand story and tagline was designed to keep the brand contextually relevant in the pandemic, focusing on educating about eco-friendly cleaning that is also effective in protecting the family.

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COMMUNICATIONS STRATEGY:

We developed key communications elements, along with the accurate creatives and content, to ensure that visually as well as verbally the brand communicated trust in their eco-friendly products by incorporating the UN Sustainable Development Goals and focusing on the efficacy of the products at the same time.

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SOCIAL MEDIA:

We designed a Social Media content strategy and guided hero creatives, key phrases, hashtags, and influencer partnerships along to enable the brand to establish their social media presence in the market.