YELLOW PEBBLE LABS

Creative Intelligence™

Where Human Expertise Meets AI Innovation

We don't just use AI. We master it, question it, and combine it with deep human insight to create content that converts.

Welcome to the future of B2B tech marketing…

Talk to us about our Process Explore our AI experiments

The Content Problem Nobody’s Solving

an impossible choice:

Traditional approaches yield quality that doesn’t scale. Pure AI content scales but oftentimes lacks substance. What if you didn't have to choose?

Creative Intelligence™ is our proprietary approach that combines:

Human Expertise that understands your technology deeply.

AI Augmentation trained on your data that accelerates creation.

Strategic Curation that ensures every piece serves your business goals.

The result:

High-quality, technically accurate content that educates your audience and drives pipeline, delivered at scale.

The AI Stack Behind Creative Intelligence™

We don't just talk about AI. We work with it daily, testing, experimenting, and pushing the boundaries of what's possible in content creation. Here's what's in our arsenal.

The Tools We Master:

Content Generation & Writing

Visual & Design

Video & Motion

Research & Analysis

Workflow & Optimization

Custom prompt engineering frameworks

Brand voice models

Multi-model orchestration

QA protocols

See Creative Intelligence™ in Action

See how we're pushing the boundaries of AI-augmented content creation, with real experiments, real learning, and real applications for B2B tech marketing.

EXPERIMENT 1:

“The 24-Hour Trends Report Challenge”

The Challenge:

Create a comprehensive, technically accurate 10-page whitepaper on edge computing architecture in 24 hours, something that traditionally takes 3-4 weeks.

Our Approach:

AI research synthesis from 50+ technical sources
Human SME validation and technical depth
AI-generated diagrams with human art direction
Multiple AI tools for different sections (Claude for technical accuracy, GPT-4 for readability, Midjourney for visuals)

The Result:

A complete whitepaper in 24 hours.

Client feedback:

"More technically accurate than our last whitepaper that took a month. How?"

What We Learned:

AI excels at synthesis and structure. Humans are irreplaceable for technical validation and strategic positioning. The combination is exponentially more powerful than either alone.

EXPERIMENT 2:

“AI-Generated Campaign: From Blog to Video in 48 Hours”

The Challenge:

Take a single technical blog post and transform it into a full multi-channel campaign: social posts, infographics, explainer video, email sequence, and landing page copy.

Our Approach:

Claude for content strategy and repurposing
GPT-4 for platform-specific adaptation
Midjourney for visual assets
Runway ML for video creation
Human curation at every decision point

The Result:

16 unique assets across 5 channels.

Maintained technical accuracy and brand voice throughout.

Total human time:

40 hours → 12 hours.

What We Learned:

AI enables creative experimentation at scale. We generated 4x more variations than we’d typically test. Human judgment on what resonates is still the deciding factor.

Want to See More?

We're constantly experimenting with new AI tools, approaches, and applications. Subscribe to our AI Experiments newsletter for monthly deep-dives into what we're learning.

How We Work

The Four Phases of AI Maturity

Most companies are stuck in Phase 1, while a few are chasing Phase 4 before they're ready. We meet you where you are and guide you to where you need to be.

Traditional (Human Only)

All creative work by humans
High quality, limited scale
Significant time and resource investment
Premium positioning, good for highly credible technical content.

Human-Led, AI-Assisted

This is where most B2B tech companies should be,and where we excel.

Humans lead strategy
AI accelerates research, ideation, and drafting
Faster turnaround, maintained quality
Best balance of quality, scale, and cost

AI-Led, Human Editorial

AI handles high-volume content creation
Custom models trained on your brand and industry
Human oversight for quality and strategy
Scalable with brand consistency

Full AI Automation

Autonomous content creation and optimization
Minimal human intervention
Self-improving based on performance data

What Phase Are You In?

Let’s talk

Technical Marketers Who Code (and Prompt)

The Difference:

We're Engineers Who Became Marketers

We understand your technology because we've built technology. We speak your language, and translate it for your customers.

We're AI Practitioners, Not Just Users

We don't just use ChatGPT. We build custom prompts, train models, evaluate tools, and experiment constantly.

We're Strategists First

AI is the tool, not the strategy. We start with your business goals, then deploy the right combination of human expertise and AI.

We're Transparent About What Works

AI isn't magic. Some things work brilliantly. Some don't, yet. We'll tell you what's practical, and worth the investment.

We're Your Long-Term Partner

The AI landscape changes monthly. We stay current so you don't have to. As new tools and capabilities emerge, we test them and integrate what actually delivers value.