OUR THINKING

Our ideas, insights, and thoughts on the latest in AI, tech, strategy, culture, and brand, and what it means for companies and leaders.

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Perspective
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Oct 21, 2024
Leverage LinkedIn for your Tech Company

Maximizing Your Impact on LinkedIn: A Strategic Guide for Tech Brands

Perspective
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Oct 14, 2024
The Balancing Act - Aligning internal and external brand voice

Aligning your internal and external brand voice

Perspective
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Oct 8, 2024
Building bold brand differentiation for your startup

Innovative Branding Strategies for Tech Startups

Perspective
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Sep 23, 2024
Employee Personal Branding

Employee Personal Brands: Build Thought Leaders within your Company

Perspective
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Sep 16, 2024
Future of SEO - How GenAI is changing Search

The Future of SEO: How Generative AI is Changing Search and Content Strategy

Perspective
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Sep 2, 2024
Design Thinking in B2B Lead Generation & Conversion Optimization

Design Thinking in B2B Lead Generation and Conversion Optimization: Unlocking Tangible Business Value

Perspective
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Aug 26, 2024
Positioning B2B Brands

Positioning B2B Brands: Insights from Al Ries and Jack Trout

Perspective
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Aug 20, 2024
Daniel Kahneman - Thinking 1 & 2

Daniel Kahneman's Systems (1 and 2): A B2B Marketing Perspective

Perspective
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Aug 5, 2024
Ethical branding - Building brands with purpose

Ethical Branding: Building a Brand with Purpose

Perspective
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Jul 15, 2024
GenAI meets Human: The Future of Personal Branding

Personal Branding in the Age of AI: Navigating Authenticity and Innovation

Perspective
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Jul 3, 2024
Brand Archetypes

Unlocking Brand Strength: Exploring Brand Archetypes for B2B Companies

Resource
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Jan 15, 2024
Product Marketing Trends 2024

Your Ultimate Guide to Product Marketing in 2024

Resource
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Jan 1, 2024
2024 B2B Marketing Trends

B2B marketing & branding: Trends to watch in 2024

Perspective
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Oct 31, 2022
two monitors standing on a table with design tools open

Does your Website Design align with your Brand Ethos?

Perspective
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Dec 9, 2021
A picture of a hand with a glass bowl

The Power of Brand Positioning: Strategies for Success

Perspective
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Oct 31, 2021
A picture of 2 logos - Facebook and Meta

Why Brand Names Change: Facebook becomes Meta

Perspective
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Apr 8, 2021
A picture of a girl sitting at her laptop

10 Questions to Answer before building your Brand

Perspective
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Mar 22, 2021
A picture of a man with a quote letters

Trust and the role of Brand

Perspective
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Mar 17, 2021
Image of a green drink in a glass

St. Patrick’s Day: A Case Study in Branding

Perspective
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Mar 1, 2021
Image of people holding hands

Empathy in Marketing: Customer Insights for Businesses on a Budget

Perspective
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Feb 8, 2021
Image of the table with the ball and food prepared for the Super Bowl

Super Bowl LV: $5.5 million Ad Spots (that’s for 30 secs!) and brands that made the most of them

Perspective
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Feb 3, 2021
Picture of a girl at sunset

Five Dimensions of Brand Personality

Perspective
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Jan 14, 2021
Image of Nike shoes

Your Logo is NOT your brand

Perspective
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Jan 3, 2021
An old photo of a man outside a pizzeria

What makes a good brand?

Perspective
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Jan 3, 2021
image with $1

Two Words: Brand Equity

Perspective
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Jan 3, 2021
Image of gray umbrellas, one of which is pink

How can businesses stand out?

Perspective
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Jan 3, 2021
Image of girl standing sideways

Emotional Realism and Marketing

Perspective
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Jan 3, 2021
Screen of Patagonia website cover

Branding in Action: Real-World Strategies for B2B Success

Perspective
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Jan 2, 2021
Photo of typewriter and laptop side by side

The Path Forward for Legacy Brands

Orange classical bust sculpture wearing a vibrant blue astronaut helmet.
Golden statue bust of a classical male figure with curly hair looking to the side.

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