From Cold Chain Packaging to Global Cold Chain Partner

Brand Identity
Website
Customer Pitch

How a packaging company transformed into a comprehensive, patient-first cold chain solutions brand.

The Backstory

For decades, this global company had built its name on providing premium thermal packaging for pharmaceutical and clinical use. But by 2024, the industry had evolved. Cold chain was no longer just about shipping products safely,  it was about traceability, sustainability, digital intelligence, and most importantly, patient impact.

While the company had already expanded its offerings behind the scenes, including smart systems, reusable solutions, and full-service logistics, externally, it was still perceived as “just the box company.” That brand gap was costing them new conversations, credibility, and long-term growth.

Curved, parallel black and gray lines creating an abstract wave-like pattern on a black background.
Hand pointing at a digital screen displaying a rising bar chart with data and analytics.
Open laptop displaying a circular diagram titled 'CCTS C.A.R.E. Program' describing an ecosystem for safety, sustainability, and operational excellence.
Curved black surface covered with evenly spaced small white dots forming a wave-like pattern.

The Turning Point

We partnered with the leadership team to help rewrite the company’s story, not just for today’s market, but for a radically redefined future.

Our challenge:

Reposition a legacy manufacturer into a global cold chain assurance brand. One with the storytelling, sophistication, and credibility to secure earlier-stage engagement with top-tier pharma clients.

Our Work

01:  Built a Manifesto for the Future

This became more than a positioning line, it became a north star. One that stood for obsessive precision, scientific integrity, and a deep empathy for the patients on the other end of the cold chain.

From voice to visuals, this brand now spoke not just to procurement teams, but to global decision-makers across supply chain, operations, and executive leadership.

02: Designed Cold Chain-as-a-Service

We named and launched a category-defining service model: C.A.R.E.
This bundled reusable packaging, smart tracking tools, analytics, compliance support, and advisory services into a unified, full-service solution.

What we delivered:

  • Modular identity systems to represent solution depth
  • Message architecture that aligned with pharma client goals
  • Design frameworks that visually distinguished this model as something new

03: Made the Brand Actionable

To prepare for market debut and high-stakes client meetings, we created:

  • Global event assets for major pharma & logistics conferences
  • Case studies that spotlighted complex cold chain successes (including for clients like Moderna)
  • Sales enablement materials that helped translate the new identity into everyday touchpoints, from decks to leave-behinds to concept visuals
Desktop computer displaying a layered circular diagram illustrating EcoFlex service levels from full-service to self-service with sections for intervention support, insights, proactive service, program management, visibility, and notifications.
Tablet with keyboard and stylus displaying a presentation slide titled 'Launching in March 2025, the Naturals Box is projected to deliver transformative results' with four numbered points on cost savings, environmental impact, safety and compliance, and scalability.
Open laptop on a white surface displaying a business presentation slide about patient safety, business value, and sustainability with success metrics.

The Results

Metric

Outcome

Pharma Client Engagement

The new messaging opened doors with Top 5 pharma firms and enabled earlier-stage involvement.

Brand Launch

Officially revealed at the industry’s largest event, repositioning the company on a global stage.

Competitive Positioning

Shifted market perception from “packaging vendor” to “strategic assurance partner”.

Business Growth

Enabled broader adoption of reusable solutions and high-value service programs.
Open booklet showing a dark page with text 'When every degree counts, every shipment matters' and icons about patient safety, business value, and sustainability, alongside a circular infographic diagram.
Laptop displaying infographic about cold chain pharmaceuticals, showing statistics on shipment losses and vaccine compromise.

Why It Matters

This wasn’t just a rebrand, it was a full business reframing.

By anchoring their identity in patient-first outcomes and full-chain visibility, the company unlocked its next chapter of growth: one rooted in value, not volume.

From sustainable design to command-center logistics, they now deliver far more than cold chain packaging.

They deliver trust.

They deliver safety.

They deliver on the promise of every vial.

All, as they say, to the Nth Degree.

Modern white room with a large dual-panel screen displaying C.A.R.E program benefits and features, with two white chairs on a raised platform.
3D green pie chart with rising bar graph and glowing upward arrow on dark background.

See other work

Brand Strategy / Brand Architecture / Logo Design / Campaign Design / Internal Communications
Person using a laptop displaying a graphic design with red, white, and navy blue arrows, text saying 'Future Forward', and illustrations of two women working.

Rebranding an 1,800-Person Tech Org from Behind-the-Scenes to a Brand

positioning / internal communications / board pitch / ai adoption
Digital billboard inside modern office shows a man holding a laptop with the text 'Unleash You' and red light effects, while three blurred people walk in the background.

From Help Desk to Strategic Force

Orange classical bust sculpture wearing a vibrant blue astronaut helmet.
Golden statue bust of a classical male figure with curly hair looking to the side.

Let’s Build What’s Next

We partner with the thinkers, builders, and innovators shaping the industries of tomorrow. Together, we turn ambition into brand power, and ideas into influence.

Talk to us