From Product to Practice
How Facctum Launched DataVium: A Strategic Consulting Brand Built to Make Data Flow.
The Backstory
Facctum had made a name for itself as a modern compliance technology platform: helping financial services firms move faster, safer, and smarter. But inside customer conversations, something new was surfacing:
Technology wasn’t the only need. Clients wanted help making sense of the data itself.
Facctum had the talent, experience, and expertise. But it needed a new vehicle to deliver it, one that didn’t just feel like a bolt-on team, but a brand of its own.
The opportunity: launch a standalone advisory business that could help global firms move from data chaos to clarity, without diluting Facctum’s product identity.
The Turning Point
Yellow Pebble was brought in to architect this new practice, from whitespace to a fully independent brand and business.
The task was equal parts strategy, story, and structure:
- Create a distinct name, identity, and entity with its own legal presence and voice
- Position the business to speak credibly to senior risk, compliance, and operations leaders
- Deliver everything needed for launch, from decks to digital
This was not a product refresh. It was a brand birth.
Our Work
01: Introducing DataVium
We began with naming, searching for something that evoked flow, trust, and intelligence. The result was DataVium, a name rooted in Latin origins:
- Data, the raw asset that powers transformation
- Vium, a derivation of “via” (path) and “flumen” (river), signaling movement, clarity, and control
DataVium became a brand about turning data from burden to bloodstream, a signal that the consulting practice wasn’t just advisory, but orchestral.
We built the foundation:
- Naming and legal entity strategy
- Logo and visual identity system
- Brand pillars and positioning centered on:
- From Noise to Navigation
- From Audit-Readiness to Operational Readiness
- From Tool Talk to Outcome Clarity
02: Making the Invisible Valuable
We helped DataVium speak the language of boardrooms and global operators by crafting messaging that spotlighted:
- The true cost of data disorder
- The high-stakes complexity of compliance in modern financial ecosystems
- The transformational power of starting with clean, actionable, high-integrity data
This narrative fed into:
- Sales decks and value proposition frameworks
- Team bios and proof of capability stories
Messaging hierarchies designed for growth across content, partnerships, and talent.
03: Go-to-Market Identity & Launch Assets
To bring DataVium to life and signal its separation from Facctum (while retaining credibility), we created:
- A web-ready visual identity that balanced modernity with trust
- Website structure and design for future content expansion
- Deck templates that matched enterprise expectations
Internal launch assets to help the parent brand understand and champion the new entity.
The Results
Metric
Outcome
Standalone Brand Launched
Positioning for Growth
Narrative Advantage
Influencer Visibility
Sales & Hiring Enablement
Why It Matters
DataVium wasn’t built to be just another consultancy. It was created to fill a gap the product couldn’t solve alone, helping clients fix the foundations before any tool could work.
Yellow Pebble helped give shape to that ambition.From naming to narrative, from brand ID to go-to-market, we translated a strategy into a signal.
Because in a world full of data, clarity is the real product. And DataVium is where that clarity begins.
Let’s Build What’s Next
We partner with the thinkers, builders, and innovators shaping the industries of tomorrow. Together, we turn ambition into brand power, and ideas into influence.
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