Home Cleaning Brand
Brand Positioning, Key Messaging
How we helped a Sustainable Home Cleaning Business build their brand positioning and key messaging to garner nearly 15K+ IG followers
![Photo with a room plant](https://cdn.prod.website-files.com/61eece42e15076eb26d39297/61ff70bcb9a72951e46e3e25_Cleaning%201.png)
THE CHALLENGE:
The client is a green-chemistry brand, but consumers assume eco-friendly = weak efficacy. In the post-pandemic world, the goal was to build a brand positioning and messaging that would resonate with these customers and convince them of what these products truly offered - efficacy that was ALSO planet-friendly.
![](https://cdn.prod.website-files.com/61eece42e15076eb26d39297/61fb3a1852ff025dba4dcaab_Cleaning%202.jpeg)
THE SOLUTION
KEY MESSAGING:
A new brand story and tagline was designed to keep the brand contextually relevant in the pandemic, focusing on educating about eco-friendly cleaning that is also effective in protecting the family.
COMMUNICATIONS STRATEGY:
We developed key communications elements, along with the accurate creatives and content, to ensure that visually as well as verbally the brand communicated trust in their eco-friendly products by incorporating the UN Sustainable Development Goals and focusing on the efficacy of the products at the same time.
SOCIAL MEDIA:
We designed a Social Media content strategy and guided hero creatives, key phrases, hashtags, and influencer partnerships along to enable the brand to establish their social media presence in the market.
THE RESULTS
![Growth Icon](https://cdn.prod.website-files.com/61eece42e15076eb26d39297/61ff704b0f4dd21f07ab76a8_noun-growth-2063719-min.png)
15K+
followers on Instagram
![Target Icon](https://cdn.prod.website-files.com/61eece42e15076eb26d39297/61ff70d61634824cd63acd6e_noun-target-2063725-min.png)
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