Home Cleaning Brand
Brand Positioning, Key Messaging
How we helped a Sustainable Home Cleaning Business build their brand positioning and key messaging to garner nearly 15K+ IG followers
The client is a green-chemistry brand, but consumers assume eco-friendly = weak efficacy. In the post-pandemic world, the goal was to build a brand positioning and messaging that would resonate with these customers and convince them of what these products truly offered - efficacy that was ALSO planet-friendly.
A new brand story and tagline was designed to keep the brand contextually relevant in the pandemic, focusing on educating about eco-friendly cleaning that is also effective in protecting the family.
We developed key communications elements, along with the accurate creatives and content, to ensure that visually as well as verbally the brand communicated trust in their eco-friendly products by incorporating the UN Sustainable Development Goals and focusing on the efficacy of the products at the same time.
We designed a Social Media content strategy and guided hero creatives, key phrases, hashtags, and influencer partnerships along to enable the brand to establish their social media presence in the market.
followers on Instagram