‍THE CHALLENGE

This brand has been equated with medicinal CBD for a few years. The business wanted to elevate their brand into a premium, lifestyle product breaking through the noise of an oversaturated market and drive sales through SEO-friendly content development on the website.

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THE SOLUTION

LOGO REDESIGN & VISUAL IDENTITY UPDATE:

Moving past Hemp Leaves that all competitors leaned into, we derived inspiration from Hemp Seeds to create an elevated look and feel for the brand. Elevated Color Palette & Visuals re-emphasize the premium of the brand.

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BRAND REPOSITIONING & COMMUNICATIONS:

Elevating the brand from a functional to an emotional benefits, while reinforcing key tangibles.

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SOCIAL MEDIA & SEO-FRIENDLY BLOGS:

Ongoing Social Media Content in line with new brand’s visual territories and SEO-friendly key words & long tail phrases incorporated in blog content to drive traffic to the website.