Hemp Wellness Company
Branding, SEO, Content Marketing
How we helped rebrand a Hemp Wellness Company and Increased their website traffic by 100%
![Photo with goods on the table](https://cdn.prod.website-files.com/61eece42e15076eb26d39297/61ff70220f4dd20139ab753d_Hemp%20Wellness-min.jpeg)
THE CHALLENGE
This brand has been equated with medicinal CBD for a few years. The business wanted to elevate their brand into a premium, lifestyle product breaking through the noise of an oversaturated market and drive sales through SEO-friendly content development on the website.
![](https://cdn.prod.website-files.com/61eece42e15076eb26d39297/61fa18fe8e903621ff9095e3_CBD%202.jpeg)
THE SOLUTION
LOGO REDESIGN & VISUAL IDENTITY UPDATE:
Moving past Hemp Leaves that all competitors leaned into, we derived inspiration from Hemp Seeds to create an elevated look and feel for the brand. Elevated Color Palette & Visuals re-emphasize the premium of the brand.
BRAND REPOSITIONING & COMMUNICATIONS:
Elevating the brand from a functional to an emotional benefits, while reinforcing key tangibles.
SOCIAL MEDIA & SEO-FRIENDLY BLOGS:
Ongoing Social Media Content in line with new brand’s visual territories and SEO-friendly key words & long tail phrases incorporated in blog content to drive traffic to the website.
THE RESULTS
![Analysis Icon](https://cdn.prod.website-files.com/61eece42e15076eb26d39297/61ff703517050e51c61f63cc_noun-analysis-2063718-min.png)
+123%
increase in organic traffic to website
![Growth Icon](https://cdn.prod.website-files.com/61eece42e15076eb26d39297/61ff704b0f4dd21f07ab76a8_noun-growth-2063719-min.png)
1.1K+
organic keywords on website
![Smartphone Icon](https://cdn.prod.website-files.com/61eece42e15076eb26d39297/61ff7056ce573a46588e9ba3_noun-smartphone-2063435-min.png)
+1.6%
increase in IG engagement rate