From Enterprise Software to Jewelry’s Leading Solutions Brand
How we helped Diaspark build Luxare, a Jewelry-first ERP brand and built a five-year arc of brand transformation.
The Backstory
Diaspark had long served the jewelry industry through robust ERP and point-of-sale solutions: but it also served multiple other industry verticals. In a competitive space crowded with feature-first vendors, the brand needed something unique to stand out.
What it needed was a radical repositioning: a new sub-brand with its own jewelry-first identity, new voice, and a story as valuable as the tech.
This was not just about software. It was about owning the category of modern, streamlined jewelry operations: from retail POS to repairs to manufacturing logistics.
The Turning Point
Yellow Pebble was brought in to create a brand that matched the company's true ambition, and bring it to life year after year, from strategy to stage.
Together, we turned Diaspark into Luxare:
- A new name
- A new identity
- A new voice
- And a multi-year activation roadmap that continues to evolve today
Our Work
01: The Big Rebrand (2022)
We renamed the company, created a bold new logo, and developed a full verbal and visual identity.
- New name: Luxare; evoking elegance, clarity, and leadership in the jewelry space
- Logo design and visual system that balanced tech modernity with jewelry sophistication
Brand pillars that framed Luxare as more than software: a solutions partner for every stage of the jewelry lifecycle
02: Annual Brand Building
2021
Produced Diaspark’s first event magazine, Spark, to elevate presence at JCK and other industry forums.
2022
Built the new sub-brand: Luxare to service across Jewelry Retail, Manufacturers, Repairs and more.
Designed the second edition of the Spark Magazine, building narrative continuity.
Activated brand awareness via event content and early social campaigns.
2023
Launched Luxare.com, designing and developing a product-first, conversion-ready site that finally told the full story.
Released a new wave of event and social media content.
2024
Continued brand momentum through targeted social storytelling and the 4th year of the JCK Event Magazine.
03: A Major Moment: Event Campaign: JCK 2025
In 2025, we took the brand from booth to stage-stealing experience:
- Booth design that brought the Luxare ecosystem to life
- Event activations that encouraged hands-on exploration of Luxare’s solutions
- Gamification + demos that attracted real buyers and real leads
- A branded happy hour and networking experience that gave the sales team a warm environment to close conversations
A powerful brand video that debuted at the event, expressing Luxare’s identity with emotion and energy
The Results
Outcome
Impact
New Brand Created
5-Year Brand System Delivered
Successful JCK 2025 Activation
Industry Recognition
Repeatable Content System
Why It Matters
Luxare’s journey wasn’t just a rebrand.
It was a complete repositioning, made real over time.
Through strategy, design, storytelling, and event experience, Yellow Pebble helped transform Diaspark from a quiet vendor into a vibrant market voice — one that speaks to jewelers, manufacturers, and retailers in a language they understand.
Today, Luxare stands as a fully integrated platform with a fully integrated brand, backed by five years of strategic evolution.
From enterprise software to industry signal.From Diaspark to Luxare.
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