From Stealth to Signal

Messaging
Website
Launch
Content

How Auguria launched a new category in cybersecurity, and made the noise work for them.

The Backstory

The cybersecurity space is saturated with vendors. For every new platform, there’s another promising fewer alerts and better visibility. But Auguria wasn’t built like the others.

Founded by military intelligence and cyber defense experts, Auguria developed a platform capable of delivering signal clarity without alert fatigue. It was a zero-rules, AI-driven model designed to drastically cut SIEM costs and boost autonomy.

The catch?

Nobody knew it existed. And those who did didn’t understand its revolutionary potential.

Auguria didn’t just need a launch.

They needed a narrative powerful enough to birth a new category.

Blue-toned image of multiple laptops with padlocks on their screens and text reading 'CYBERSECURITY IS LOUD.... AUGURIA BRINGS CLARITY.'
Two people working on laptops at a table, one person gesturing with their hand while discussing something.
Auguria logo with text 'Scale without maintenance overload' and an abstract upward arrow design including a digital padlock and architectural elements.
Interior view looking up at a circular ceiling with evenly spaced vertical beams and rectangular light openings.

The Turning Point

That’s where Yellow Pebble came in.

Our mission:

Build the voice, vision, and momentum that could elevate Auguria from silent stealth mode to category creator.

This wasn’t just a branding exercise.

It was an orchestrated debut, timed to Black Hat Europe, engineered to make Auguria the face of a new movement: AI-SecOps.

Two people sitting in front of a computer screen displaying the text 'Cutting Through the Noise' with a blue background and security shield icons.

Our Work

01: Designed the Narrative

We led a deep brand unpacking, interviewing founders, mapping the landscape, and pressure-testing what "clarity" really meant in cyber.
From this, we shaped a defining idea:

Cut Through the Noise. Build the Future of Autonomous Security.

We built a full-stack messaging platform around:

  • Assurance Without Overload
  • Human-AI Synergy
  • Playbook-Free Response

And we coined the term that would become their signature:

🧠 AI-SecOps

02: Orchestrated the Launch

Our focus was one of cybersecurity’s most-watched stages: Black Hat Europe. We rolled out a layered content engine designed to build buzz, convert curiosity, and position leadership.

What we delivered:

  • A 3-phase launch strategy with teaser blogs, press hooks, and event-day tools
  • Founder ghostwriting & LinkedIn activation
  • Content hero pieces including:
    • The Silent Threat of Alert Fatigue
    • End of Playbooks
    • Cutting Through the Noise
  • Live booth collateral, demo pages, video scripting
  • Influencer engagement through podcasts and press (SecurityGuyTV, MSSP Alert)

03: Built the Engine for Growth

We didn’t stop at launch. We gave Auguria a repeatable content engine:

  • Modular editorial calendar tied to roadmap, product, and partnerships
  • Ghostwritten blogs for search, social, and sales
  • Event playbooks and team-ready social media templates
  • Scalable SEO and pillar themes for long-term relevance
Person holding a tablet displaying a cybersecurity graphic with text 'Rebuilding trust in threat detection' and Auguria logo.
Hand holding a smartphone displaying a music player app playing 'Cutting Through The Noise' by Auguria, Inc.
Phone screen showing Auguria social media post about alert fatigue in cybersecurity, alongside three blue and black panels highlighting Auguria features: dynamic event grouping, real-time prioritization, and transparent AI decisions.

The Results

Metric

Outcome

Brand Perception

Reframed from stealth startup to AI-SecOps pioneer.

Launch Success

Debuted at Black Hat Europe with breakout traction.

Thought Leadership

Founders established as signal-first authorities.

Influencer Visibility

Featured on top cybersecurity podcasts and watchlists.

Content Delivery

Multi-channel assets for launch, sales, and future growth.
Two stacked blue playbooks titled 'PLAYBOOK FREE RESPONSE' with the Auguria logo on a light gray background.

Why It Matters

In a market where everyone’s shouting, Auguria became the signal.

This wasn’t just a product launch.

It was the birth of a category and the debut of a bold new way to think about threat detection and response.

With Yellow Pebble’s help, Auguria now stands as a voice of clarity in a chaotic market, powering next-gen MSSPs, SOC teams, and CISOs who are ready to do more than respond.

They’re ready to evolve.

They don’t just detect threats. They design a future where humans and machines fight smarter—together.

Tablet displaying a document titled 'The Silent Threat of Alert Fatigue' with text content and a dark blue header featuring a shield icon.
Transparent shields glowing with blue light arranged in a row on a dark blue background.

See other work

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Let’s Build What’s Next

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