From Another IT Vendor to a Market-Making Brand

Brand Identity
Website
Content
Social
Event
Account-based Marketing

How Haystream Transcended the Noise to Win the World’s Largest Financial Clients.

The Backstory

In a sea of lookalike IT consulting firms, Haystream was building something different, but no one could tell. With deep engineering talent and a forward-looking approach to intelligent automation, the company had the goods.

But the market couldn’t see it.

Generic messaging, legacy visuals, and an outdated website had trapped Haystream in a category cliché: another “digital transformation partner.” The firm wasn’t being disqualified, but it wasn’t being differentiated either. And in a crowded field where perception is reality, that was a silent killer.

Haystream symbol with connected white dots on a gradient background of green, yellow, and orange.
Orange computer chip with circuits extending outward, blending into scattered digital particles over a bright orange background.
3D illustration of cloud computing network connecting database, API security, user devices, and app interfaces in orange and white tones.

The Turning Point

Haystream turned to Yellow Pebble to define its brand, clarify its voice, and build the visibility it deserved.

The challenge: create a brand that sounded like insight, not jargon, and that spoke to outcomes, not only process, while equipping the team to compete (and win) at enterprise scale.

Together, we reframed Haystream from a service vendor into a platform-minded consulting partner that global financial players could trust.

Smartphone displaying a social media post by Haystream about AI in insurance with an orange background and a line graph showing AI adoption growth.

Our Work

01: A Brand That Cuts Through

We started by stripping back the noise. What remained was Haystream’s real strength: helping enterprises find clarity inside chaos, across fractured data systems, outdated workflows, and disjointed automation.

We used this truth to build:

  • A new brand strategy anchored in intelligent outcomes, not transformation clichés
  • A fresh name and identity system that reflected motion, meaning, and flow
  • A verbal identity grounded in confidence, clarity, and directness—engineered for C-suite conversations

We paired this with a visual refresh that brought structure and energy to every touchpoint: from pitch decks to site headers.

02: Experience-Led Website

Next, we rebuilt the entire digital ecosystem, starting with a high-performance website designed for discovery, conversion, and trust.

We led:

  • Information architecture and customer journey mapping, aligning key messages to each decision stage
  • UX writing and copy development, focused on benefits over buzzwords
  • Modular design system, built for scale across industries and service lines

Every part of the site, from service pages to insight hubs, was designed to show Haystream not as a provider, but a thinking partner.

03: Go-To-Market, Engineered

With the foundation in place, we turned up the volume. We activated Haystream’s go-to-market engine through:

  • Enterprise pitch decks tailored to insurance and BFSI clients
  • A brand-new explainer video that simplified their story in 90 seconds
  • Thought leadership campaigns across LinkedIn, built to elevate founders and drive buyer trust
  • Account-based marketing and LinkedIn lead generation systems that delivered qualified leads directly to sales

Event marketing activations at key conferences to build pipeline momentum.

Computer screen displaying a presentation slide about scalable AI deployment emphasizing secure UI, deep AI capabilities, and hybrid deployment options.
Haystream branded exhibition booth with an orange counter displaying the tagline 'Automate What Slows You Down. Smartify™ What Matters' and two vertical banners promoting insurance innovation and real-time intelligence.
Tablet with detachable keyboard on a dark surface displaying a workflow diagram with three phases against a mountainous snowy background.

The Results

Metric

Outcome

Enterprise Wins

Captured 3 of the world’s Top 10 Insurance and Financial Services clients.

Brand Clarity

Repositioned Haystream from “IT vendor” to “outcome-first automation partner”.

Lead Generation Engine

Designed and deployed scalable ABM and social media campaigns.

Sales Enablement

Delivered high-impact decks, demo tools, and story-led explainer video.

Web & Content Transformation

Launched a bold new brand site with full funnel content architecture.
Tablet on wooden desk displaying Haystream website with orange theme, showing tagline, stats, and image of three hikers high-fiving.

Why It Matters

Haystream wasn’t just looking for polish. They were seeking power.Power to win better clients. Power to charge premium prices. Power to show up with clarity in a category full of clutter.

With Yellow Pebble, they gained a new brand, a new voice, and a new business engine, all designed to accelerate the kind of growth that matters.

Orange glowing arrow pointing to the right, integrated with a maze-like structure on a white background.
Two brand guideline booklets for haystream, one closed with a gradient cover, the other open showing primary brand colors and typography details.
Close-up of an orange printed circuit board with electronic components surrounded by floating paper sheets and orange particles.

See other work

Brand Identity / Website / Customer Pitch
Laptop displaying infographic about cold chain pharmaceuticals, showing statistics on shipment losses and vaccine compromise.

From Cold Chain Packaging to Global Cold Chain Partner

Naming / Brand Identity / Website / Campaign / Social / Email / Print
Hand holding a green promotional flyer for LUXARE jewelry retail software, featuring the text 'Smarter Retail. Seamless Repair.' and images of jewelry pieces.

From Enterprise Software to Jewelry’s Leading Solutions Brand

Orange classical bust sculpture wearing a vibrant blue astronaut helmet.
Golden statue bust of a classical male figure with curly hair looking to the side.

Let’s Build What’s Next

We partner with the thinkers, builders, and innovators shaping the industries of tomorrow. Together, we turn ambition into brand power, and ideas into influence.

Talk to us